We’re on Your Side
The label “Turner Originals” has been a recognizable and sought out brand in the big and tall market for over 19 years. We’ve been around so long because we’re not just a name of a product that you can carry on your shelves. Instead, we’re a brand that stands behind retailers like you every step of the day to deliver the same high quality products our customers rely on with a new strengthened focus on individuality and style.
Today’s competitive retail environment means that your store needs the unique edge that we provide. You’re competing against giants, with buying and advertising power that can’t be matched by small, independent retailers. When you sell Turner Originals, you’re selling a name that customers ask for, but can’t find in chain stores. And when you sell Turner Originals, you’re selling a brand that is on your side and provides all the tools you need to bring customers in your door and the quality you need to keep them coming back.
Turner Originals offers all its retailers unique and innovative programs to bring customers to you and help your store thrive. As a retailer, you’ll have access to all the programs listed below the minute that your store decides to sell our products.
1. Announcements on our website to let the consumers in your area know that you are a Turner Originals retailer. Our customer base is loyal and ever-growing. We always keep them up-to-date on where they can find a retailer in their area. Yes, this means we gladly send our customers to you.
2. Displays and Signage. We have specialty displays that are unique for our Turner Originals BASIC products. In addition, we have signage for both indoors and outdoors that will draw attention and increase your sales.
3. We also can provide local area media advertising that will feature our product and label along with your store information.
4. We have an extensive community of loyal Turner Originals consumers that we market to via email. These consumers are kept up-to-date on where they can buy our shirts in their community. What’s more, we have developed an extensive Internet presence so that consumers can easily find us – and you – online. We not only promote our brand; we also promote the retailers that sell our products.
5. We are consistently adding to our consumer base via social media, Internet ads, Internet based promotions, contests, and via the purchase of consumer database lists. In other words, we are continually marketing to bring new customers into the Turner community and into your store.
6. We further promote our product with direct to consumer mailings six times a year.
7. In 2010 we have contracted with www.iwearyourshirt.com to deliver a national media presence in, for a lack of a better word, a ‘wacky’ way! This concept has been featured on various shows, news magazines, and across the Internet over the last few months. It can only get bigger!
8. We will also be implementing a Turner Originals Loyalty program that we hope to offer to our retailers in 2010.
Our goal is to promote ourselves and the small independent retailers that carry our products. We want to do so in such a way that expands the loyalty that consumers have shown our product since 1991 to a whole new generation of big and tall consumers.
If you would like more information, have some ideas of your own, or believe that we could benefit you and your store then please contact Carl J. Mistlebauer at 270-842-0357 or via email at carl@mprsales.com.
